In many companies, perks such as bonuses, paid parking, life insurance, and 401k contributions, are extended to mid and upper-level employees, to encourage retention and demonstrate employee value. To further assist with retention of valued staff, these and other perks can be offered to frontline staff as well.


In an effort to recognize employee value throughout the entire organization, consider offering perks to frontline employees which would not only enhance attraction to potential new hires, but would boost employee morale, retention and word-of-mouth throughout the community regarding the organization’s commitment to all its employees. Offering low-cost perks could go a long way in allowing frontline employees to utilize their base salary to meet more pressing household needs, as often, out-of-pocket costs represent a higher percentage of salary for lower-wage employees than those in mid to upper-level positions.